Online Leads Suck?
Online Leads Suck?
I wanted to share takj to you about the myth that all online leads are bad.
This is something I hear all the time. I also see it in facebook forum after facebook forum how bad they are.
If you are one of my competitors, then yes… Online leads suck. You are definitely wasting your money.
For everyone else, online leads when handled properly can make you a small fortune.
Consider this, yesterday I showed an $11.3 million dollar house… From an online lead! Now it wasn’t an $11.3 million dollar inquiry, we started working together about a year ago when he came in on a crappy $4m house.
Here is the crazy thing, this lead actually passed through all of our buyer agents in our lead distribution system. After no one accepted it, it was assigned to me as the systems failsafe. Because seconds matter when it comes to lead conversion… I called and set the appointment. I don’t compete with my agents, but every once in awhile will take a lead when no other agents want to work the opportunity…
When working online leads you must keep in mind that speed to lead is an absolute must. Realtor.com has done a study and found the optimal response time is within 38 seconds after the lead is generated.
This is why if you are going to be investing in online leads and want to be successful then you must have the systems in place and the discipline for continuous follow up.
Keep these numbers in mind, last year a 100 million online leads were generated and there were 5 million sales throughout the United States. Online leads aren’t bad. They just take effort.
Like any other lead source, we have had online leads that have taken years to convert and others where we have written an offer on the first house they have seen. Our business is simple, just not easy. We have to lead generate and then follow up and follow up some more.
No matter the lead source, it comes down to how hard you work it and the systems you have in place to make you more productive.
Again, my name is Jeff Chubb and my team the Chubb Realty Group is brokered by eXp Realty. If you have any questions about our online lead generation and the successes we have then I would love to chat. With a database of nearly 10,000 leads and generating another 500 leads per month, we have a lot to talk about and learn from one another.