The Boston2.com Real Estate Blog

Online Leads Suck?

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Online Leads Suck?

I wanted to share takj to you about the myth that all online leads are bad.

This is something I hear all the time. I also see it in facebook forum after facebook forum how bad they are.

If you are one of my competitors, then yes… Online leads suck. You are definitely wasting your money.

For everyone else, online leads when handled properly can make you a small fortune.

Consider this, yesterday I showed an $11.3 million dollar house… From an online lead! Now it wasn’t an $11.3 million dollar inquiry, we started working together about a year ago when he came in on a crappy $4m house.

Here is the crazy thing, this lead actually passed through all of our buyer agents in our lead distribution system. After no one accepted it, it was assigned to me as the systems failsafe. Because seconds matter when it comes to lead conversion… I called and set the appointment. I don’t compete with my agents, but every once in awhile will take a lead when no other agents want to work the opportunity…

When working online leads you must keep in mind that speed to lead is an absolute must. Realtor.com has done a study and found the optimal response time is within 38 seconds after the lead is generated.

38 seconds!

This is why if you are going to be investing in online leads and want to be successful then you must have the systems in place and the discipline for continuous follow up.

Keep these numbers in mind, last year a 100 million online leads were generated and there were 5 million sales throughout the United States. Online leads aren’t bad. They just take effort.

Like any other lead source, we have had online leads that have taken...

Improvements to Make Before Selling

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Improvements to Make Before Selling your Massachusetts Home

One of the most asked questions is “Should I make improvements before selling my home”. The correct answer is maybe.

I wanted to share with you you today what improvements if any you should make when putting a Massachusetts house on the market.

The reason that the answer is ‘maybe’ is because each situation is different. For example, it most likely will not make any sense or return any value to refinish the hardwood floors for a house that will most likely be completely renovated.

So what should the golden rule be when it comes to making improvements before putting a home on the market in Massachusetts? You should only make an improvement if it will provide you a return over what you are investing or an improvement that will come up in a home inspection.

But even with possible Home Inspection Issues, I have to say that you must be careful. I can often times negotiate an amount less then what it would actually cost.

A recent example is a client of mine in Boston had a furnace that was at the end of its life and had asked if he should have it fixed. This process would end up costing my client in the $15k range and would not have offered any additional value to a buyer when the property is on the market. We were able to negotiate an amount of less than half and buying a home warranty.

The smaller stuff that you know about like broken window seals, loose cabinet doors or maybe plumbing...

What Every First-Time Home Buyer Needs to Know

For the first-time home buyers, the world of real estate and its legal lingo may be overwhelming and confusing. There is a lot to take in and be aware of when it comes to buying your own house, from desired square footage, do you or will you have kids with you in the next few years, neighborhood, lending company, pricing, budgeting; it's no wonder that over thirty percent of homebuyers say that buying a house is one of the most stressful modern life changes.

These four tips and terms throw some clarity on the world of real estate and break it down into bite-sized pieces.

 

1. Get a Good Realtor

A good Realtor is the first starting point for anyone looking to buy or sell a home. Lending companies, loans, listing agents, the sellers; all those are second place to a good Realtor. Having an honest and dedicated agent advocating for you makes navigating the home process from the very start of touring houses, making an offer, signing papers, and moving in so much easier....

Moving because of a Growing Family

Items to think about when moving because of a growing family.

Hi, I am Jeff Chubb with the Chubb Realty Group and I wanted to introduce you Annie. Annie here is the new addition to our family that has helped me put a lid on the third child conversation… for now at least.

Whether you are moving because of a furry friend like Annie or because of kids, then here are some things to think about and how to start the process.

Step 1 – Determine Your Budget

First you need to figure out what you WANT to afford. Want? Yes, what is it that you want to spend. That you feel comfortable spending. There are few things worse than being house poor.

Remember that the monthly payment will need to cover insurance, taxes, a mortgage payment (if you are getting a mortgage) and condo fees (if you are purchasing a condo).

Do you currently own a home? Do you need to sell in order to buy? If so, do you have an estimate of what your net proceeds will be that you can carry with you to the next purchase?

Once you have figured out the above questions and determined your comfort level, then it is time to call a Mortgage Banker (We work with some great mortgage bankers so let us know if you need a recommendation!). A mortgage banker will review your finances and will advise on the different programs to help you find the best fit to help you maximize your affordability.

There are many Urban Myths when it comes to buying a home, but here are two of the biggest!

“I need 20% down in order to buy a new home” – FALSE - Government-backed programs offer home buyers plans with as little as 3.5% down while Veteran Programs offer programs for 0% down to active and past military.

“I need a FICO score of 750” – FALSE –...